Every great meal starts with great bread!

At age 30, Gerald B. Shreiber was working at a factory job to make ends meet for his young family- until a “twist” of fate changed his life forever. It all began in 1971 when he struck up a conversation with a salesman in a mattress store who told him about an auction for a failing soft pretzel company. Shreiber decided to attend the auction and ended up purchasing the assets of J&J Pretzel Co. for $72,100. He left court on September 27, 1971, as a new business owner with eight employees, decrepit baking equipment and a poor-selling product. Following the auction, Shreiber immediately set to work coming up with creative ways to market the soft pretzel as the next big snack item. Before he knew it, the SUPERPRETZEL® Soft Pretzel was born. The rest is history. Over the course of the next four decades, he would go on to turn the weakened manufacturer with less than $400,000 in sales into a publicly traded snack food and beverage powerhouse that is now over $1 billion in annual revenue.

Our Products
The story of J&J Snack Foods Corp. began- and continues today- with the soft pretzel. The company is the largest manufacturer of soft pretzels in the world with a wide range of delicious varieties sold under a number of recognizable brand names, including SUPERPRETZEL® Soft Pretzels, Federal Pretzel, Bavarian Bakery, Pretzel Fillers® and Kim & Scott’s® Gourmet Soft Pretzels, and the newest member to the J&J Snack Food family, LABRIOLA®.

Success in the soft pretzel business has also given way to a multitude of brands. Labriola® Artisan Breads produces a full line of frozen Artisan and Pretzel breads for a variety of consumers, in both the retail and food service channels. Labriola® Artisan Breads continues to focus on our unique pretzel breads, with one clear goal: to make delicious artisan pretzel breads for great customers.

Come join us in your quest for the finest culinary experience, and see what Labriola Artisan Breads can bring to your table. As we always say – “Every great meal starts with great bread!”